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Wednesday, April 17 • 1:00pm - 1:50pm
World War Z: The Fight to Send Gen Z Abroad

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Join us as we learn about our target audience, Gen Z, and how to get them excited about travel. We will walk through how simply restructuring your website can change the culture of travel at your university.  This session will begin with an introduction to Gen Z and general tips for effectively reaching them via technology.  Using Liberty University's Terra Dotta site as an example, we will then discuss how Terra Dotta Software can be adjusted via the advanced layout editor using JavasScript and CSS to incorporate design methodology targeted at this group.  For those in the audience who are more technical, specific examples of CSS and JavaScript updates will be provided.  For those who are not-so-technical, we will explain the concepts so that you'll have tools to more easily communicate with your IT about changes you'd like make to your site.

avatar for Christopher Bowers

Christopher Bowers

Data Analysis & Systems Management Student Worker, LU Send - Liberty University
I am currently a Sophomore working towards a Biomedical Sciences degree at Liberty University.   As a city boy through-and-through, I feel at home among crowds, busy traffic, and grand city-landscapes.  I have spent most of my life in Albania and have traveled extensively, visiting... Read More →
avatar for Weston Martin

Weston Martin

Coordinator of Data Analysis and Systems Management, Liberty University
27 years old. I've lived 9 years in Spartanburg, South Carolina 9 years in Istanbul, Turkey. Worked for Liberty for 6 years. I love strategic thinking. I'm a techie poser and somehow landed a techie job. I'm an advanced rock climber and a self-proclaimed tea connoisseur.
avatar for Brandon Milks

Brandon Milks

Director of Strategic Planning and Management Operations, LU Send - Liberty University
I'm a Yankee who transplanted to the South after being wooed by a Southern Belle.  Together we have three beautiful children.  With no prior international experience, I somehow was hired into our Study Abroad office.  Developing our people and our program is where my passion l... Read More →

Wednesday April 17, 2019 1:00pm - 1:50pm
Lullwater 1-2

Attendees (97)